Facebook Lead Ads: Zap not triggering

If test leads work during test, but do not trigger when the Zap is live, it's likely a cause when Zapier does not have CRM access to your Facebook Page. CRM permissions allow Zapier to receive live lead data from Facebook. This is different from admin access or page permissions.

You could not connect your Facebook Page to Zapier or your Zap did not trigger. You must be an admin of the Facebook Page to connect it to Zapier.

When you update your form, Facebook assigns a new ID to it. This means previously selected forms in your workflows are no longer valid.

You could not test your trigger because no sample lead could be found. Zapier needs at least one recent lead submission to pull in during setup.

Your Zap did not trigger and shows as "Off" in your dashboard. Zaps are off by default when created and turn off automatically if there are errors.

Your Zap stopped triggering or you saw connection errors in Zap history. Facebook access tokens can expire or permissions may change.

To fix this:

1. Go to your Facebook Page settings.
2. In the left sidebar, click Integrations.
3. Click Lead access.
4. Look for Zapier (not "Zapier Inc.") in the list of apps with CRM access.
   • These appear as two separate apps in Facebook.
   • You need to grant access to Zapier specifically for live triggers to work.
5. If Zapier is not listed:
   • Click Add CRMs.
   • Search for and select Zapier.
   • Grant the permissions.
6. If Zapier is listed but the Zap still does not trigger:
   • In Facebook, click Restore Default Access next to Zapier.
7. Go to Zapier, reconnect your Facebook account.
8. Go to your trigger step, update the trigger to use the reconnected account, and turn your Zap on.

To fix this:

1. Go to your Facebook Page settings.
2. In the left sidebar, click Integrations.
3. Click Lead access.
4. Check that you're listed as an admin. If not, ask the Page owner to add you.
5. Go to Zapier, reconnect your Facebook account.
6. Go to your trigger step, update the trigger to use the reconnected account, and turn your Zap on.

Learn more about Facebook Lead Ads permissions.

To fix this:

1. Go to your trigger step.
2. In the Form dropdown menu, re-select your updated form.

To fix this:

• Create a sample lead using Facebook Lead Ads testing tool.

To fix this:

1. Go to Zapier, reconnect your Facebook account.
2. Go to your trigger step, update the trigger to use the reconnected account, and turn your Zap on.