How to get started with Google Ads on Zapier

Connect to Google Ads on Zapier

Google Ads uses Oauth to authenticate your account on Zapier.

  • Log into Google Ads to authenticate.
  • Grant Zapier permission to access your account if prompted to.
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Google Ads is a premium app available on Zapier's Professional plan and higher

About Google Ads's app

Are self-hosted or cloud-hosted accounts supported? Cloud-hosted accounts  
Is a paid Google Ads plan required? Yes

Custom Matched Audiences have a minimum of $50k in ad spend.

View Google Ads’s plans.
Are any special account permissions required? Yes
  • Offline conversions requires a Google Click ID
  • Offline conversions requires a “Main Account” but the “Managed Account ID” is optional
  • Approve Zapier as a data partner.
Are there usage limits? Yes 60 API requests per minute. 
Learn more about Google Ads’ usage limits.
Are there pagination limits? Yes 10,000 rows per page.
Learn more about Google Ads’ pagination limits.
Do trigger samples use real data from your account or generic data? Not applicable  
Are custom fields supported? Yes  
Do update actions overwrite or append to existing data? Overwrite  
Is there any additional info? Yes

Zapier’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Does Zapier hash data before sending it to Google Ads?  Yes

Zapier hashes (using SHA256) any email, phone number, first name, or last name values for the following Google Ads actions, before sending to Google Ads:

  • Add Contact to Customer List
  • Add a Contact to Customer List with Email
  • Remove a Contact from Customer List
  • Send Offline Conversion
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