Google Ads and Zapier work together to automate your advertising workflows. You can trigger actions whenever a new lead is created from a lead form extension or a new campaign is launched. You can also perform actions like adding or removing a contact from a customer list, sending offline conversion data, or setting a campaign status.
Available on plans:
Free
Pro
Team
Enterprise
Prerequisites
To use the Google Ads app on Zapier, you must have:
- A paid Zapier plan. Google Ads is a premium app on Zapier. However, eligible users can use Google Ads for free on Zapier for 6 months (available to both paid and free Zapier plan users).
- A paid Google Ads plan:
- Custom Matched Audiences require a minimum of $50k in ad spend.
- An activated Google Ads account.
- These account permissions:
- Offline conversions require:
- a Google Click ID.
- a 'Main Account' but the 'Managed Account ID' is optional.
- Approve Zapier as a data partner.
- Offline conversions require:
Connect Google Ads to Zapier
To create an app connection to Google Ads on Zapier:
- Go to the Apps page.
- Click + Add connection.
- A new dialog box will appear. Search for and select Google Ads.
- Click Add connection.
- A new browser tab or window will open.
- Log into Google Ads to authenticate.
- Grant Zapier permission to access your account if prompted to.
Your Google Ads account is now successfully connected to Zapier.
About Google Ads's app
Triggers, searches, and actions
Triggers
- New Campaign (Polling) - Triggers whenever a new campaign is created in Google Ads.
- New Lead Form Entry (Polling) - Triggers whenever a new lead is created from a Lead Form Extension.
Searches
- Find Campaign by Id - Finds a Google Ads Campaign whose id matches the provided input.
- Find Customer List - Finds a customer list by name.
- Find Campaign by Name - Finds a Google Ads Campaign whose names matches the provided input.
Actions
- Add Contact to Customer List With Email - Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
- Create Customer List - Creates a customer list in Google Ads Audience Manager.
- Remove Contact From Customer List - Removes a contact from a customer list.
- Set Campaign Status - Sets the status of a Google Ads campaign.
- Add Contact to Customer List - Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
- Create Report - Creates a report on specified data from your campaigns/ads.
- Send Offline Conversion - Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
- API Request (Beta) - This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
- Find or Create Customer List - Finds a customer list by name. Optionally creates a new customer list.
Limitations
- API rate limits apply, if you exceed these limits, you'll receive a 429 error.
- Google Ads requires up to 3-12 hours after an ad click before a conversion can be successfully uploaded. You can add a delay steps to ensure all conversions are counted.
- It can take 6-8 hours for customer lists to populate with contacts after successful task execution.
- Only conversion actions with a source of "Import from clicks" are supported with the Offline Conversions action.
- Zapier hashes (using SHA256) any email, phone number, first name, or last name values for the following Google Ads actions, before sending to Google Ads:
- Add Contact to Customer List
- Add a Contact to Customer List with Email
- Remove a Contact from Customer List
- Send Offline Conversion
Templates
View all of Google Ads's templates.
Use cases
- Add or remote contacts in Google Ads customer lists.
- 6 ways to automate Google Ads with Zapier
- How to instantly follow up on Google Ads leads with custom notifications
- Track offline conversions in Google Ads with Zapier
- Optimize your ads with automation
- Easily match new leads with the right Google ads
Additional Google Ads resources