How to add or remove contacts from a Google Ads customer list

The following instructions will show you how to add or remove a contact from a Google Ads customer list using the Google Ads Zapier app.

How to get started with Google Ads Customer Match


Add or Remove a Contact from a Customer List

  1. Select the app and event you want to use as the Trigger. This will be the data you send to Google Ads to adjust your customer list.
  2. Select the Google Ads app as the action app
  3. Select your action event as either Add Contact to Customer List or Remove Contact from Customer List.
    Google Ads Add Contact to Customer List
  4. Click Continue.
  5. Log in and select your Google account associated with your Google Ads account.
  6. In the Use Google Ads as dropdown select the Google Ads Account you wish to import conversion events into. If you’d like to use a managed account, select that below.
  7. Select the customer list you would like to use to add a contact to.
  8. Select the custom identifier you are using.
  9. Next, you'll need to input values for the fields that show up from info from the app you selected as your trigger in step one.
    Google Add Contact to Customer List Setup
  10. Click Continue.
  11. Select Test & Continue.
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