Import and track conversions using LinkedIn Conversions with Zapier

The LinkedIn Conversions API (CAPI) is a conversion tracking tool that allows direct connection between marketing data from an advertiser's server and LinkedIn. You can use the Send Conversion Event action to measure the performance of LinkedIn marketing campaigns, no matter where the conversions happen.

By the end of this tutorial, you'll have a Zap that automatically sends conversion events to LinkedIn whenever your trigger app records a new conversion.

Before you begin

• Access to LinkedIn Campaign Manager with permission to create conversion rules.
• A Zapier account — sign up for free.
• An app connected to Zapier that will be your conversion source (for example, a CRM or form tool).

1. Create a conversion rule

Create a conversion rule in your LinkedIn Campaign Manager.

Zapier recommends starting the conversion rule name with CAPI to differentiate it from other conversion rule types you may have set up.

2. Create a trigger

In your Zap, create a trigger using an app that will be your conversion source.

Check that the fields contain the necessary information for your CAPI conversion rule.

Note

Your trigger data should return at least one of the following: email address, first party cookie ID, IP address, Google Advertising ID (GAID), first name and last name, or lead ID.

3. Create an action

1. In the Zap outline, click the Action step or the plus sign + to add a new action. A dialog box will open.
2. In the Change action dialog box, search for and select LinkedIn Conversions.
3. In the App & events section, click the Action event dropdown menu and select Send Conversion Event.
4. Click Continue.
5. In the Account section, click Choose. - If you already have an account connected to Zapier for LinkedIn Conversions, select the account from the dropdown menu. - If not, click + Connect a new account and connect your LinkedIn Conversions account to Zapier.
6. Click Continue.
7. In the Account dropdown field, select your ad account.
8. In the Conversion dropdown field, select your conversion rule.
9. Map the data from your trigger data into the remaining fields.
10. Once you've completed all relevant fields, click Continue.
11. Click Test step. This sends a conversion event to your LinkedIn ad account.
12. If the test was successful, click Publish to turn your Zap on.

4. View conversion tracking and reporting metrics

Once your Zap is set up and published, you can view conversion tracking and reporting metrics in your LinkedIn Campaign Manager.

Next steps

You've set up a Zap to automatically track conversions in LinkedIn Campaign Manager.

• Learn how LinkedIn Conversions is free on Zapier
• Explore popular LinkedIn Conversions integrations
• Learn how to troubleshoot Zap errors