Best practices for working with Zapier Agents

Zapier Agents are AI-powered assistants that can automate complex workflows by understanding natural language instructions and executing multi-step tasks. The following strategies will help you create more effective agents that save time, reduce errors, and scale efficiently across your organization.

Strategies to get the best out of an agent

These are the key aspects to building an effective agent:

  • Ensure you create detailed instructions.
  • Keep the agent focused and give it a limited scope.
  • Use knowledge sources strategically.
  • Test thoroughly before deploying.

Write detailed instructions

Well-written instructions help your agent understand exactly what you want it to do, reducing ambiguity and improving accuracy. When writing instructions:

  • Be explicit about triggers: Clearly define when and how the agent should activate. Instead of "when someone emails," specify "when a new email arrives in the support inbox with 'urgent' in the subject line."
  • Detail the actions: Break down complex tasks into specific steps. For example, "Create a task in Asana with the email subject as the title, set the due date to tomorrow, and assign it to the support team."
  • Provide context: Include relevant background information that helps the agent make better decisions, such as "you'll receive information submitted by our Sales team that's the result of a client meeting".

Learn more about building an agent in Zapier Agents and how to prompt AI in Zapier products.

Example
Instead of "Handle customer emails," write: "When a new email arrives in support@company.com, analyze the content to determine if it's a billing question, technical issue, or general inquiry. Create a ticket in our support system with the appropriate category, priority level based on keywords like 'urgent' or 'broken,' and route it to the correct team member."

Provide your agent with a clear focus

Keeping your agents focused prevents performance issues and makes them easier to maintain. Agents work best when they have a clear, limited scope rather than trying to handle everything at once. To optimize performance:

  • Limit the number of actions: Keep agents focused on 3-5 related actions rather than creating one agent that does everything.
  • Use agent-to-agent calls: Break complex workflows into smaller, specialized agents that can work together. You can call an agent from another agent to create modular workflows.
  • Build in steps: Start simple and add features gradually as needed.
Example
Instead of one agent that handles all customer service tasks, create separate agents for email triage, ticket creation, and follow-up scheduling. Each agent can focus on its specific function and call other agents when needed.

Use knowledge sources strategically

Knowledge sources provide your agents with the context and information they need to make informed decisions. The strategic use of knowledge sources significantly enhances the accuracy and relevance of agents. When using knowledge sources:

  • Keep information current: Keep your knowledge sources up to date with current processes and policies. Knowledge sources are regularly synced to your agent.
  • Organize content logically: Structure information in a way that's easy for the agent to parse and understand.
  • Include relevant examples: Provide sample scenarios and responses to guide agent behavior.
  • Avoid information overload: Include only relevant information to prevent confusion.
Example
For a customer service agent, include your company's FAQ, escalation procedures, and common response templates. Organize this information by topic (billing, technical, general) so the agent can quickly find relevant guidance.

Test thoroughly before deploying

Comprehensive testing prevents issues in production and ensures your agents work as expected across different scenarios. Testing helps you identify edge cases and refine agent behavior before it affects real workflows. Effective testing strategies include:

  • Test with real data: Use actual examples from your workflows rather than sample data.
  • Cover edge cases: Test unusual or unexpected inputs to see how the agent responds.
  • Verify other apps: Ensure all connected apps and services work correctly with your agent.
  • Monitor initial runs: Watch the first few executions closely to catch any issues early.
Example
For an email processing agent, test with various email formats, different sender types, emails with attachments, and emails in different languages to ensure robust performance.

Improve your agent after deploying

Once your agent is running, monitor the results and ensure you and your team are collaborating effectively on agent development.

Monitor and maintain agents regularly

Regular monitoring ensures your agents continue to perform effectively as your business needs evolve. Ongoing maintenance helps you identify opportunities for improvement and prevents minor issues from escalating into major problems.

Establish a maintenance routine that includes:

  • Performance tracking: Monitor success rates, execution times, and error patterns.
  • Regular updates: Refresh knowledge sources and adjust instructions based on changing requirements.
  • User feedback: Collect input from team members who interact with agent outputs.
  • Optimization opportunities: Look for ways to improve efficiency and accuracy over time.
Example
Set up a monthly review of your customer service agent's performance, including ticket categorization accuracy, response time improvements, and any new types of inquiries that might require instruction updates.

Plan your collaboration and sharing

Effective collaboration ensures your agents provide value across your organization and that knowledge is shared efficiently. Planning for collaboration from the start makes agents more valuable and easier to scale.

Collaboration strategies include:

  • Document agent purposes: Clearly explain what each agent does and when to use it.
  • Create templates: Develop reusable patterns that team members can adapt to meet their specific needs.
  • Establish governance: Set guidelines for who can modify agents and how changes are approved.
  • Share best practices: Regularly communicate successful patterns and lessons learned.
Example
Create a shared document that lists all your organization's agents, their purposes, and contact information for the person responsible for each one. Include templates for common agent types that new team members can customize.

Explore Zapier's app directory

Zapier lets you connect thousands of apps to your agent. Visit the app directory to find apps that can help you automate your daily tasks. You can also find other apps by browsing app categories or the "Similar apps" section on an app-specific page.

Next steps

Start with these fundamentals and gradually refine your approach as you gain experience. Remember that great agents are built iteratively—begin with a solid foundation and improve over time.

Provide feedback and get help

Submit a feature request, provide feedback on existing features, or get help from the Zapier Agents team. You can also discuss Agents with other users on Zapier's Early Access Program Slack.

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