Send CRM funnel events to Facebook Conversions

You can use Facebook Conversions to receive funnel events in your CRM.

Set up your CRM trigger

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Depending on the trigger events available for your CRM, this may require using two separate Zaps.

Set up your Facebook Conversions Send Funnel Event action

  • In the Zap editor, click the Action step, or click the plus + icon to add an action to your Zap.
  • Search for or select Facebook Conversions.
  • Click the Event dropdown menu and select Send Funnel Event.
  • Finish setting up your action.
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