You can use Facebook Conversions to receive funnel events in your CRM.
Set up your CRM trigger
- Set up your Zap trigger.
- Select a trigger for when:
- New leads are added to your CRM.
- Lead statuses change.
Depending on the trigger events available for your CRM, this may require using two separate Zaps.
Set up your Facebook Conversions Send Funnel Event action
- In the Zap editor, click the Action step, or click the plus + icon to add an action to your Zap.
- Search for or select Facebook Conversions.
- Click the Event dropdown menu and select Send Funnel Event.
- Finish setting up your action.