Instagram for Business and Zapier connect to automate your social media workflows. You can trigger actions when new media is posted or when you're tagged, and automatically publish photos and videos to your feed.
Prerequisites
To use the Instagram for Business app on Zapier, you must have:
- An Instagram Business or Creator account.
- Your Instagram professional account linked to a Facebook Page.
NoteTo use the Publish Photo or Publish Video actions, you must have permission to create content on the linked Facebook Page. For Classic and new experience pages, you need at least partial Facebook access or task access to content. For Facebook Pages part of a business portfolio, you need at least partial access (business tools and Facebook).
Connect Instagram for Business to Zapier
Instagram for Business uses OAuth to authenticate your account on Zapier.
To create an app connection to Instagram for Business on Zapier:
- Go to the Apps page.
- Click + Add connection.
- A new dialog box will appear. Search for and select Instagram for Business.
- Click Add connection.
- A new browser tab or window will open.
- Log in to your Facebook account that's linked to your Instagram Business or Creator account.
- Select the Instagram account and Facebook Page you want to connect.
- Grant Zapier permission to access your account when prompted.
Your Instagram for Business account is now successfully connected to Zapier.
About Instagram for Business's app
Triggers, searches, and actions
- New Media Posted in My Account - Triggers when a photo or video is posted to your Instagram Business account. This is a polling trigger.
- New Tagged Media - Triggers when your Instagram Business account is tagged in a photo or video. This is a polling trigger.
- No search actions are available for Instagram for Business.
- Publish Photo(s) - Posts one or more photos to your Instagram feed. You can post a single photo or create a carousel with multiple images. Includes options for captions, location, and tagged users.
- Publish Video - Publishes a video to your Instagram feed as a Reels post. Includes options for captions and tagged users.
- API Request (Beta) - This is an advanced action that makes a raw HTTP request with Instagram for Business authentication.
Limitations
- Only Instagram Business or Creator accounts are supported. Personal accounts cannot be connected.
- You can only tag up to 9 users when using the Publish Photo action. Tagged users display in a 3x3 grid from top to bottom and left to right.
- Triggers use polling, so there may be a delay between when an event occurs and when your Zap runs.
Templates
View all of Instagram for Business's templates.