Facebook Custom Audiences and Zapier connect to automate your ad targeting. You can add emails from new contacts and create custom audiences automatically.
Available on plans:
Free
Professional
Team
Enterprise
Prerequisites
To use the Facebook Custom Audiences app on Zapier, you must have:
- A paid Zapier plan. Facebook Custom Audiences is a premium app on Zapier.
-
Admin access to the Facebook page, ad account, and lead access in your Facebook Business Manager account.
- Learn more on What permissions do I need to use Facebook Lead Ads with Zapier? Although this guide references Facebook Lead Ads, the same permissions apply.
- Accepted Facebook's Terms of Service.
Connect Facebook Custom Audiences to Zapier
To create an app connection to Facebook Custom Audiences on Zapier:
- Go to the Apps page.
- Click + Add connection.
- A new dialog box will appear. Search for and select Facebook Custom Audiences.
- Click Add connection.
- A new browser tab or window will open.
- Log into Facebook Custom Audiences to authenticate.
- Grant Zapier permission to access your account if prompted to.
Your Facebook Custom Audiences account is now successfully connected to Zapier.
About Facebook Custom Audiences's app
Triggers, searches, and actions
Triggers
- No triggers available
Searches
- No searches available
Actions
- Create Custom Audience - Creates a new custom audience. You may need to accept Facebook's Terms of Service at
- Remove Email From Custom Audience - Removes an email address from an existing custom audience.
- Add Email to Custom Audience - Adds an email address to an existing custom audience.
- API Request (Beta) - This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Limitations
- You can add an unlimited number of records to an audience, but only up to 10,000 at a time. Changes to your Custom Audiences do not happen immediately and usually take up to 24 hours to process.
- Rate limits apply.
- Custom Audience Terms of Service must be accepted before creating audiences.
- Beginning September 2, 2025, custom audiences that suggest specific health conditions or financial status will be flagged and prevented from being used in ad campaigns.
Templates
View all of Facebook Custom Audiences's templates.
Use cases
- 6 ways to automate Facebook custom audiences with Zapier
- Your guide to Facebook automation
- Automatically send lead information to your ad tools
- Use your customer list to create custom audiences in Facebook.