How to get started with Facebook Conversions on Zapier

Connect to Facebook Conversions on Zapier

Facebook Conversions uses OAuth to authenticate your account on Zapier.

  • Log into Facebook Conversions to authenticate.
  • Grant Zapier permission to access your account if prompted to.
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If you’ve updated to a Meta work account, you’ll need to reconnect to any previously connected Meta accounts in your Zapier account. Learn more about how to reconnect your account and prevent disruption to your Zaps.

About Facebook Conversions's app

Are self-hosted or cloud-hosted accounts supported? Cloud-hosted accounts only  
Is a paid Facebook Conversions plan required? No  
Are any special account permissions required? Yes
Are there usage limits? Yes
  • The Send Funnel Event action will only convert an existing lead that has been in the system for 90 days or less. Facebook automatically expires leads after 90 days. Learn more about Facebook Conversions's usage limits.
Are there pagination limits? No

Do trigger samples use real data from your account or generic data? Real trigger samples  
Are custom fields supported? Yes  
Do update actions overwrite or append to existing data? Not applicable  
Is there any additional info? Yes
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