When you start creating a Facebook Conversions Zap, you will be asked to connect your Facebook Conversions account.
You’ll now be asked to log into your Facebook Conversions account (unless you are already logged in).
If all steps were successful your Facebook Conversions account will now be successfully connected.

If you’ve updated to a Meta work account, you’ll need to reconnect to any previously connected Meta accounts in your Zapier account. Learn more about how to reconnect your account and prevent disruption to your Zaps.