Getting Started with Lead Score by Zapier

To get started with Lead Score, first add a Trigger to your Zap, and then add the Lead Score search action.

Lead Score takes an email address as an input, and combs the web for extra info about that person. Then, it returns that data to your Zap. Here's an example:
Lead Score Data Example

You can take this customer data and use it in following Action steps of your Zap:
Lead Score data mapped into a Slack Message step

We've found this to be particularly useful for:

  • Personalizing email profiles in email marketing apps
  • Enriching CRM data
  • Getting more info out of form submissions
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