How to set up Google Ads' Send Offline Conversion action

Prerequisites

Tips

  • To ensure only conversions from Google Ads are added, add a filter prior to your Send Offline Conversion action step. Create a condition to only continue if a GCLID exists, as you'll need the GCLID in order to create an offline conversion.
  • If the conversion event you're tracking can occur within 24 hours of the time the ad was clicked, then you'll need to add a Delay For step to delay for 24 hours prior to your Send Offline Conversion action step.

Instructions

  1. Select your action event as Send Offline Conversion
  2. Click Continue.
  3. Select your Google Ads account from the dropdown. If you haven't linked your Google Ads account, follow these instructions.
  4. Click Continue.
  5. In the Use Google Ads as dropdown select the Google Ads Account you wish to import conversion events into.
  6. In Google Click ID (GCLID) field, insert the field from your previous step that contains the Google Click ID (GCLID).
  7. In the Conversion Action field, select the action for your conversion. Note, only Import From Clicks conversion actions is available.
  8. Next, you'll need to input the time of the conversion event that happened into Timestamp. If your previous steps do not include a date, you can input {{zap_meta_human_now}} into the field to automatically insert the time your Zap runs as the timestamp.
  9. Click Continue.

Testing your Google Ad's Send Offline Conversion action

  1. Click Test Continue.
  2. Next, you can review your test. When the test completes, you will see one of two things:
  • Success when your sample data had a GCLID: A green banner and a notification that a test event was sent.
  • Success when your sample data did not have a GCLID: A red banner saying, the GCLID is missing. This is because the sample record didn't contain a GCLID. However, we would still consider this a success since we shouldn’t upload conversions without a GCLID.
  1. Now you're all set and ready to turn your Zap on!
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