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Automatically send new RSS items to Hipchat with Zapier

If you use Hipchat as your communication hub, you may have wanted to funnel other info into it, like new posts from an RSS feed. Now you can do that with the help of Zapier! Here's what you'll need to get started:

  • A Zapier account -
  • An RSS feed URL
  • A Hipchat account - It helps if you've already created the room these messages will be sent to

In Zapier

First you'll want to start creating a zap that takes new RSS items and sends them to Hipchat as messages. Click the 'Learn More' below to get started, then 'Start using this' to create that zap.


Next you'll be prompted to paste URL of the RSS feed you want to trigger from.

Specify your RSS URL

Next you'll be put into the zap editor to finish configuring the zap. You can continue to the next step where you'll connect to your Hipchat account. After giving it a name you'll insert your Auth token from Hipchat. You can find that token and/or create a new one at

Note: The Auth token must be an admin token, and not a notification token. This is so Zapier can generate a list of rooms to use in your zap.

Connecting HipChat

Next comes the meat of your zap, the template where you decide what info from your RSS item gets passed along to Hipchat. To start, specify the room where these messages will go in Hipchat by choosing from the dropdown. From there, the basic fields (like Message) are taken care of, but you can customize it and fill in any other fields by using the 'Insert Fields' button or by choosing from the drop-down. More on that process here:

Setting up your template

After setting up the template, you'll have the chance to test that zap out with real items from your RSS feed. You can click on the samples to see the data you get from the feed, and what info exactly will be sent to Hipchat.

Testing your zap

The last step is to name your zap and turn it on! Now those RSS items will get sent to Hipchat without any extra work!

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