NoteThis information was accurate at the time of publication. Please check out the latest product update notes for any updates or changes.
We're excited to announce that from November 19, 2025, to January 29, 2026, all tasks generated by the Lead Router step will be completely free for users on modern Zapier plans during this promotional period! Build with confidence and seamlessly integrate Lead Router into your workflows, without worrying about task consumption.
What is Lead Router?
Lead Router lets you route leads based on territory, company size, or any custom criteria. Take advantage of this promotional period to test advanced routing scenarios, refine your lead qualification processes, and ensure your sales team receives the right leads at the right time.
Who can route leads for free?
If you're on a modern Zapier plan, you'll automatically get free Lead Router tasks (0 instead of 30 during the promotional period). Users on a legacy Zapier plan also receive a great deal — 1 task per lead during the promotional period, instead of the standard 30 tasks.
Limitations
Free Lead Router tasks are limited to 10,000 leads routed per account per month, during the promo period. Zapier reserves the right to restrict or revoke promotional access in cases of excessive or abusive usage. After the promotional period ends, standard task rates will automatically apply.
This promotion applies only to tasks executed within the Lead Router step itself, not to tasks in the rest of your Zap workflow.
Ready to get started? Check out the Lead Router tutorial and learn how to set up intelligent lead routing in minutes.