WhatsApp Business and Zapier connect to automate messaging. You can trigger actions when new messages are received and send messages.
Available on plans:
Free
Pro
Team
Enterprise
Note
NoteWhatsApp Business is a separate integration from WhatsApp Notifications. WhatsApp Business requires your own WhatsApp Business Account (WABA) through Meta Business Manager. If you're looking for WhatsApp Notifications, check How to get started with WhatsApp Notifications on Zapier.
Prerequisites
To use the WhatsApp Business app on Zapier, you must have:
- A paid Zapier account. WhatsApp Business is a premium app on Zapier.
- A Meta Business Manager account.
- A WhatsApp Business Account (WABA) with a valid and registered phone number. A personal WhatsApp number will not work. Your number must be registered through your WABA in Meta Business Manager.
- An approved display name for your WhatsApp Business Account. Meta requires display name approval before you can send messages. Zapier cannot resolve display name issues on your behalf. You need to manage this through your WABA settings in Meta Business Manager.
Connect WhatsApp Business to Zapier
To create an app connection to WhatsApp Business on Zapier:
- Go to the Apps page.
- Click + Add connection.
- A new dialog box will appear. Search for and select WhatsApp Business.
- Click Add connection.
- A new browser tab or window will open. Click Connect WhatsApp Business Account.
- Log into WhatsApp Business Cloud account to authenticate.
- Select your business profile and WhatsApp business account number.
- Grant Zapier permission to access your account if prompted to.
Your WhatsApp Business account is now successfully connected to Zapier.
About WhatsApp Business's app
Triggers, searches, and actions
Triggers
- New Message Received - Triggers when a new WhatsApp message is received on your business phone number.
- New Message Status Updated - Triggers when a message you sent changes status (sent, delivered, read, or failed).
Searches
- Get Attachment- Retrieves an attachment (image, video, audio, or document) from WhatsApp using its media ID. Useful if you have a media ID from a source other than the "New Inbound Message" trigger (which auto-downloads media files).
Actions
- Send Freeform Message - Send a freeform text message to a WhatsApp user. Can only be sent within 24 hours of the recipient's last message to you.
- Send Media Message - Send a media message (document, image, video, or audio) to a WhatsApp user. Can only be sent within 24 hours of the recipient's last message to you.
- Send Template Message - Sends a template message to a WhatsApp user.
Limitations
- Phone numbers must be entered in international format.
- Only WhatsApp approved templates can be used with the Send Template Message action.
- You can only use the Send Freeform Message and Send Media Message if a WhatsApp user has messaged you within a 24-hour time frame. Learn more about:
- Using WhatsApp Business message actions.
- WhatsApp's messaging limits.
- Zap runs will always appear as successful, even if they fail to send. To confirm message delivery, review WhatsApp Business conversations in Meta Business Manager.