WhatsApp Business and Zapier connect to automate messaging. You can trigger actions when new messages are received and send messages.
Available on plans:
Free
Pro
Team
Enterprise
Prerequisites
To use the WhatsApp Business app on Zapier, you must have:
- A paid Zapier account. WhatsApp Business is a premium app on Zapier.
- Meta Business Manager account.
- WhatsApp Business account (WABA) with a valid and registered number.
Connect WhatsApp Business to Zapier
To create an app connection to WhatsApp Business on Zapier:
- Go to the Apps page.
- Click + Add connection.
- A new dialog box will appear. Search for and select WhatsApp Business.
- Click Add connection.
- A new browser tab or window will open.
- Log into WhatsApp Business Cloud account to authenticate.
- Select your business profile and whatsapp business account number.
- Grant Zapier permission to access your account if prompted to.
Your WhatsApp Business account is now successfully connected to Zapier.
About WhatsApp Business's app
Triggers, searches, and actions
Triggers
- New Message Received - Triggers when a new WhatsApp message is received on your business phone number.
- New Message Status Updated - Triggers when a message you sent changes status (sent, delivered, read, or failed).
Searches
- Get Attachment - Retrieves an attachment (image, video, audio, or document) from WhatsApp using its media ID. Useful if you have a media ID from a source other than the "New Inbound Message" trigger (which auto-downloads media files).
Actions
- Send Freeform Message - Send a freeform text message to a WhatsApp user. Can only be sent within 24 hours of the recipient's last message to you.
- Send Media Message - Send a media message (document, image, video, or audio) to a WhatsApp user. Can only be sent within 24 hours of the recipient's last message to you.
- Send Template Message - Sends a template message to a WhatsApp user.
Limitations
- Phone numbers must be entered in international format.
- Only WhatsApp approved templates can be used with the Send Template Message action.
- You can only use the Send Freeform Message and Send Message Message if a WhatsApp user has messaged you within a 24-hour time frame. Learn more about:
- Zap runs will always appear as successful, even if they fail to send. You can review WhatsApp Business conversations to confirm message delivery.