Analyze your chatbot's performance

The Analytics dashboard lets you analyze your chatbot's past performance. You can review the number of conversations, messages exchanged, top keywords used, and times visitors clicked on links.

Beta

This product is in open beta. It’s available for use but still in active development and may change.

To view your chatbot metrics:

1. From the Chatbots home, select your chatbot's name.
2. In the sidebar, in the Build section, click Analytics.

Past 30 days quick view

At the top of the dashboard, there is a quick data comparison between the past 30 days to the previous 30 days for these metrics:

• Conversations: the number of conversations in the period.
• Messages: the total number of messages exchanged in all conversations.
• URLs clicked: how many times visitors clicked URLs shared by the chatbot.

The comparison is shown as a percentage of the total number.

URLs clicked past 30 days

This table displays a list of the URLs that visitors clicked, along with how many times they were clicked through a button, as a link in the conversation, and the total number of clicks. You can use the search box on the top right of the table to search for specific URLs.

Conversations

This panel displays the number of conversations in the last 90 days as a weekly or daily view.

Change how conversation numbers are displayed

By default, the Conversations chart displays data in a weekly view. You can view a daily chart by clicking the dropdown menu on the right side of the chart and selecting Daily. 

Conversation insights

This section shows information about users' interactions with the chatbot.

Top keywords

This chart displays up to 20 keywords most frequently used in conversations. You can use this chart to find what information may be missing and provide it to your chatbot as a knowledge source.

Daily sentiment score

The daily sentiment score chart shows how users felt about their interactions with the chatbot throughout the past 30 days. 

Sentiment distribution

The sentiment distribution chart displays an analysis of users' overall perceptions for the past 30 days. 

Limitations

• Chatbots data cannot be exported.
• Data is only available for the past 90 days for the Conversations charts. All other charts display the last 30 days of data.
• The URLs clicked report only tracks clicks that happen in the Chatbots UI. Clicks that happen within a messaging app connected to your chatbot will not be counted.

Collecting chatbot data on another app

If you want to collect historical data outside of Zapier Chatbots analytics, you can use a Zap to save that information in another app, such as Zapier Tables. To collect the data:

1. From the Chatbots home, click the name of the chatbot.
2. Click the Logic tab.
3. Click Run Zap.
4. Click  Create Zap. A new browser tab or window will open with a new Zap.

This logic type generates a new Zap with the trigger already filled in. The Chatbot Conversation Completed trigger will be pre-selected with your chatbot ID. You can then continue setting up your Zap by adding a Zap action.

Tip

You can add a Zap action step for your preferred AI assistant or use AI by Zapier to have it analyze conversations for sentiment and record the assessment in your table or spreadsheet.

Provide feedback and get help

Submit a feature request, provide feedback on existing features, or get help from the Zapier Chatbots team.