Google Analytics 4 and Zapier connect to automate your analytics workflows. You can send events to GA4 and track user interactions across your apps.
Prerequisites
To use the Google Analytics 4 app on Zapier, you must have:
- A Google Analytics 4 account.
- A GA4 property with a data stream configured.
Connect Google Analytics 4 to Zapier
To create an app connection to Google Analytics 4 on Zapier:
- Go to the Apps page.
- Click + Add connection.
- A new dialog box will appear. Search for and select Google Analytics 4.
- Click Add connection.
- A new browser tab or window will open.
- Log into Google and grant Zapier permission to access your Google Analytics account.
Your Google Analytics 4 account is now successfully connected to Zapier.
About Google Analytics 4's app
Triggers, searches, and actions
Triggers
- New Conversion Event (Polling) - Triggers when a new conversion event is created.
Searches
- Find Conversion - Finds a conversion based on ID.
Actions
- Create Measurement - Creates a new measurement property secret.
- Send Measurement Events for an Application - Sends measurement events for a given application.
- Create Conversion Event for a Property - Creates a new conversion event for a property.
- Run Report for a Property - Runs a report for a property.
- API Request (Beta) - Makes a raw HTTP request with the integration's authentication.
Templates
View all of Google Analytics 4's templates